Try MailPlatform for free - for success with your newsletters

We have clients all over Europe - together they send over 300 million emails every month

Creating a newsletter takes no more than a few clicks

“We currently have around 45 members of staff who are using MailPlatform at BoConcept and we are very pleased with the cooperation we get from the MailPlatform team. At BoConcept we have not been able to find anything more user-friendly and advanced.”

Torben Paulin, CEO
The trial doesn't start until you're ready
We don't share your information with anyone
The trial automatically ends after 30 days

Our customer service gets you off to a good start free of charge

We help your business get started. It doesn't cost you a thing. This is how we invest in happy and satisfied customers. Once our experts have set up and run through MailPlatform with you, you will be ready to send your first newsletter.

If you don't need help, simply fill out the sign up form and wait for your username and password.
It only takes 10 minutes to set up MailPlatform for the first newsletter.

  • Online MailPlatform training and guidance
  • Set-up of all basic features and fields
  • Import of existing contacts from the old system, e.g. Excel or other format
  • Set-up of sign-up forms for your website
  • Customisation of the drag and drop editor so the design matches your company's graphic layout
  • Send 5,000 newsletters during your trial period
  • If you wish to continue once the trial is over, everything will be transferred to your account
  • We have references from, amongst others, LEGO, Kvik, Mofibo, TNS Gallup, Egmont, Billetlugen, Miinto, Telia, Jensens Bøfhus, Toyota, Starmark, Kop & Kande, CBS, Sampension and BoConcept.
  • We "hold your hand" during the creation and send-out of the first newsletter and give advice on its set-up

A word from Kim Østergaard, founder & CEO

Welcome to MailPlatform.

We help thousands of companies across Europe with their newsletter send-outs and SMS marketing.

We believe that good service, combined with constant innovation, are the foundations for a lengthy corporation. Our features are easy to use but can do just as much as the most expensive solutions on the market.

Sign up for our free trial and get a taste of true passion combined with great expertise. We are here to help your business, regardless of size or email volume. It doesn't cost you anything - it's our investment in happy and satisfied customers.

If you have any questions you are always welcome to contact me on: or by phone +45 72 44 44 55.

Henrik Rasmussen, Marketing Director, Damixa

"MailPlatform is really easy to get started with - an app in the cloud that works. We have been really pleased with the help and sparring we've received from the MailPlatform team."

Solveig Kristensen, Marketing, Kop & Kande

“At Kop & Kande we use MailPlatform to send out our newsletters. We experience a high opening rate and great interest when we send newsletters either nationwide or for our high-street stores."

Michael Lerche, co-owner, Stoff & Stil

"We have been extremely satisfied with the results and the service we've experienced with MailPlatform.

Our first send-out with MailPlatform was to our large German contact list and we saw an opening rate of almost 70%."

Bo Nielsen, Associate Director, TNS Gallup

"From the very first, MailPlatform showed great flexibility and their systems are so well documented and prepared that it was no trouble at all to customise and set-up automated flows. The MailPlatform system gives really good feedback on the email send-outs."

MailPlatform exchanges data with all the solutions you already know

Exchanging data with others should be easy. That's why we have developed standard integrations with all the solutions, programs, systems and services you know. If yours isn't here then ask our customer service and we will be happy to help.

A true dialogue platform

MailPlatform is an intelligent platform for the sending of newsletters. Also called email marketing or a dialogue platform.

The difference lies in the ways in which your business can follow up on any activity. How you can bid new recipients of your newsletter welcome with automated flows. How buying customers can receive a series of emails - thank you for your purchase, we miss you and so on.

As the icing on the cake, MailPlatform is really easy to use.

Intelligent SMS marketing

MailPlatform combines SMS and email in one and the same platform.

SMS are quickly and easily sent to your recipients and they can unsubscribe with a click. You can feed information from the recipient's profile into the SMS. Prices vary per country, please contact us for more details.

The automatic flows in MailPlatform can react intelligently with an SMS, e.g. as a follow-up on a action, or lack of action, in an email campaign.

All SMS are sent through Danish telephone companies in order to guarantee 100% secure delivery.

External content from feeds

Send automated emails with content from your website or shop, Facebook, Instagram, finance system or a totally different feed.

With External Content we dynamically read RSS, XML, Facebook and Instagram feeds and can input these with a new design into your campaigns and automated flows.

It is also possible to automate campaigns with Repeat Sending so they will send out if (for example) more than 2 articles in 1 or more feeds have been updated.

Social sharing

It is easy to share a newsletter on social media..

MailPlatform supports sharing on all the well-known social media platforms. The recipient of a newsletter can, with just a few clicks, post the newsletter to their own social profile.

As a sender you can tie in MailPlatform with your business's Facebook or Twitter profile. MailPlatform will then automatically be able to publish the newsletters you select.

Drag and drop editor

We help your business, completely free of charge, to customise our intuitive drag and drop editor to suit your business's graphic profile.

Upload and scale images, change colours and fonts, define links, add merge fields, surveys and intelligent content. You can also add buttons for social sharing - and much more.

With our drag and drop editor anyone can create beautiful newsletters that can be read and look right on PC, Mac, tablets and smart phones (responsive design).

Nothing to install

MailPlatform runs in "the cloud". So you don't need to install anything on your computer. Our solutions work for both PC and Mac and various tablets and smart phones.

We take good care of your data. The servers are in a data centre within the EU. The data centre has the highest security level (TIER-4). Because the data is kept within the EU and because of the high level of security, we are approved by the Danish public sector to store sensitive, personal information.

Automated flows

Send a personal greeting on your customers' birthdays. That is one of the many possibilities you have with automated flows in MailPlatform. Flows are put together using "building blocks" that can respond to any changes.

You can create a welcome flow for all new customers or sign-ups. It is even possible to automatically follow-up on other automated flows, perhaps 8 days after an online purchase, after the recipient clicked on something specific etc.

The system can also learn from the recipient's behaviour and use it to enrich all new automated flows.

Behavioural statistics

MailPlatform registers all the actions carried out by your recipients.

We gather information about how many people open your newsletters, what they click on, who unsubscribes and which email addresses are no longer valid. Unsubscribes and bad addresses are automatically removed from your lists. You can also see if the recipients open your emails on a desktop, tablet or mobile phone.

Easily import your recipients

It is easy to import recipients in MailPlatform from Outlook, Excel and many other systems.

We automatically recognise the file you upload and see to it that the recipient data is imported. You can import data directly from an Excel sheet or a contact/distribution list from Outlook. Or from your web shop, another email system or other data source.

Automatically adapted to your mobile

With our responsive design, your newsletters are automatically adapted to your mobile.

You have complete freedom to adjust the way your newsletter is shown on a mobile phone. This means you can differentiate between font size on a mobile, tablet and computer. The images in the newsletter will automatically adjust to suit the screen and ensure and elegant and easily read expression.

The responsive design works with our more than 1,000,000 design options in the MailPlatform Builder - the drag and drop editor that is included in every subscription package.

As part of the trial period we will help your business free of charge with training, set-up, importing recipients, sign-up forms, design of a drag and drop template and send-out of the first newsletter - and much more.

We do not share your information with anyone
The trial period automatically ends after 30 days

More MailPlatform Features

  • Nothing to install

    There is nothing to install. Everything is run from our secure data centre. There is no need to involve the IT department.

  • Web forms

    With just a few clicks you can create sign-up forms and update profile forms. Customised to suit your site.

  • Google Analytics

    1-click integration with Google Analytics. Possibility to transfer customer info to the page.

  • Segmentation

    Segmented send-outs get 4 – 10 times greater response than non-segmented ones. It is possible to segment on all fields – including the ones from a web shop or finance system.

  • Dialogue platform

    MailPlatform is a true dialogue platform that can learn from and react to your recipients’ actions and behaviour. Enter into 1-to-1 like relationships with many B2C and B2B customers.

  • Image database

    The built-in image database is also an image editing tool. It is possible to re-size, crop, mirror, re-name, copy and organise into folders. Any many other functions.

  • Who owns my data?

    You do, of course. No other clients have access to your data. MailPlatform and our data centre are approved data handlers for the Danish public sector.

  • Statistics for humans

    We have made it easy for you to understand how your campaigns perform. See how many recipients open and click, who they are and when it happens. And create your own filters and data cubes.

  • Certified

    We are the only certified provider in Denmark. That’s another way of saying emails sent with MailPlatform end up in the inbox. That is why we only accept serious senders as clients.

  • Automated flows

    A series of automated actions is called an automated flow. We can learn from the recipient’s actions and turn them into new campaigns – or enrich the recipient’s profile.

  • Autoresponders

    An autoresponder is a campaign which is sent X amount of time after the recipient has signed up, either through a purchase or through filling out a form on your website.

  • Trigger emails

    A trigger looks for the proverbial needle in the haystack. At MailPlatform we listen for changes in recipient behaviour and can initiate new campaigns or reactions.

  • SMS campaigns

    Combine SMS marketing with email marketing – and create automated cross channel follow-ups.

  • Surveys

    Integrated survey module with advanced options. Can also be exported to Excel.

  • Split test

    Who will win: Campaign A, B or X ? Send the winner automatically to the rest of your contact list.

  • Scheduled send-out

    You can ready your email, or a whole series of emails, and schedule them to send at a time and date of your choosing.


    We have standard integrations with all current web shop systems and CMS platforms. And an XML API.

  • Corporate account

    If more people in your business need to work together on the newsletters, our corporate account could be the answer.

Standard integrations with web shops and CMS

  • Plug-n-Play integrations

    MailPlatform can easily be hooked up to your existing solutions. Amongst others we integrate with Dandomain, Drupal, DynamicWeb, e-conomic, Joomla, Magento, Microsoft CRM, Navision, PrestaShop, SalesForce, ScanCommerce, ScanNet, SmartWeb and WordPress.

  • Data is transferred automatically

    The unique thing about our standard integrations is that they are maintained by MailPlatform in cooperation with web shops, finance systems or the CMS provider. The integration automatically transfers data between the platforms either one-way or return.

Tell me a little more about the company

  • Who is behind it?

    MailPlatform is owned 100% by Kim Østergaard (and leading colleagues) who has 17 years experience with e-commerce and email marketing. The company has healthy finances, no debt, no overdraft and a positive cashflow.

  • From our employee handbook

    We’re glad to have you with our Company. We set customer service higher than selling to new customers. Our number one goal is to provide customer service excellence. Use professional passion and best judgment in all situations. Life is about achieving goals. Only when our goals are shared will we be successful.